Brainstorming doesn’t really describe what’s happening, especially when it’s done well.

You know what creativity is like.  It’s pain and pleasure, aggressive and passive.  There’s a yin/yang thing going on.  It’s about flow, and about effort.  When it comes together, it’s an experience.


The coolest thing?

I used the very tools and methods I teach to come up with the name. Do you like it?  Does it speak to your experience of creativity?

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