Brainstorming doesn’t really describe what’s happening, especially when it’s done well.
You know what creativity is like. It’s pain and pleasure, aggressive and passive. There’s a yin/yang thing going on. It’s about flow, and about effort. When it comes together, it’s an experience.
The coolest thing?
I used the very tools and methods I teach to come up with the name. Do you like it? Does it speak to your experience of creativity?